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<マイクロ取引>米国Boxeeが計画するテレビドラマのマイクロ取引


 ここに来てマイクロペイメントの動きが急展開している米国ですが、Huluと並んでドラマなどの見逃し視聴を提供している米国Boxeeが、従来の30%の値段での番組のマイクロ取引を計画しています。具体的な決済機構の仕組みを作ると発表しています。月次の課金でも良いし、ペーパービューのマイクロ取引でも構わないと言う決済機構です。
★★ Boxee Plans a Payment Platform for Premium Internet TV
http://mashable.com/2010/01/20/boxee-payments/

The details are still being worked out, but Boxee will charge a small fee for the transactions (the plan is to charge less than the 30% that many other app stores and content ecosystems charge). By doing this, Boxee is, in their words, “[tying] our success as a business to the success of our partners.”
Having micro-payments built into Boxee has huge implications for the platform as a whole. Right now, the only downside of a system like Boxee is that although more and more partners are signing up to offer content through the service or offer an enhanced experience, when it comes to getting movies or TV shows that are accessible through platforms like iTunes or VUDU or CinemaNow, users are out of luck. This gives Boxee as a platform the opportunity to offer those enhanced options.

日本ナレッジマネジジメント学会 専務理事 山崎秀夫

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