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<タブレット>バージンがiPad専用のビジネス誌を企画中


 格安航空機サービスや放送などで有名な英国のバージンが、今度はiPad-Only雑誌を計画中です。雑誌に連動した特別アップスを開発してiPad, iPhone そして Android だけで読めるようにするそうです。
既に雑誌ワイアードは紙よりiPad版の方が売れており、そこに革命児のバージンが加われば、雑誌産業の構造が変わるかもしれません。特に今回は紙の雑誌の値段を意識しなくていいですから。
ipadmag.jpg
  <引用:マーシャブル>
  ★★Virgin Plans Launch of iPad-Only Magazine [REPORT]
   http://mashable.com/2010/07/15/virgin-ipad-magazine-maverick/

Besides an airline, gyms, broadband, phone, TV and half-a-dozen other products and services, Virgin already distributes a handful of magazines in conjunction with publishing companies, including in-flight magazine Seatback and entertainment title Electric!. However, these titles are handed out to customers rather than marketed to the general public.
Between rising production and distribution costs and declining ad revenue, magazines have had a rough few years. Devices like the iPhone and iPad have created new opportunities for distribution (WIRED sold more iPad than print editions of its magazine last month) and premium advertising (some publishers have commanded between $75,000 to $300,000 for seasonal advertising campaigns on the iPad, The New York Times reports).
The venture could mark the beginning of yet another industry shakeup — i.e., the onslaught of new, all-digital magazines that aren’t saddled with expensive print versions. What’s more, titles like Maverick will be able to more competitively price their product because they won’t have to match it to the price of newsstand issues
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  日本ナレッジマネジメント学会 専務理事 山崎秀夫 borg7of9 twitter

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