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<ソーシャルテレビ>フォックステレビがドラマ用のアップス開発をコンテンスト形式でクラウドソース!!?


 これは一種のUGMでは無いかと思いますが、フォックステレビがドラマFringe用の App開発をクラウドソースします。昔はユーザージェネレーテッドコンテンツと言ったのですが、最近はクラウドソースですね。(iPhone, iPad やAndroid appが対象)
 賞金は1万ドルです。締め切りは金曜日です。やはりCGCMに近いですね。
 ★★ Fox to Crowdsource Its Fringe App
  http://newteevee.com/2010/08/05/fox-to-crowdsource-its-fringe-app/

Fox has teamed up with the Appnation conference to crowdsource its next mobile application for the hit TV show Fringe, allowing anyone to submit an app and compete for a $10,000 prize.
Together, Fox and Appnation are launching the first-ever “Pimp My App!” contest to call on the developer community to create the most compelling iPhone, iPad or Android app they can for the show. Once registered, developers get a set of technical guidelines and multimedia assets to work with. The developer of the winning entry will also get a chance to meet with Fox’s digital team to work on having his or her app put into production.
The contest is a relatively cheap and easy way for Fox to go to market with a compelling mobile app, without having to spend a lot of time developing it in-house. Bill Bradford, Fox’s SVP of Digital Media, said in a phone interview that the contest will also give Fox’s digital team exposure to new ideas that, even if they’re not chosen for the final Fringe app, could be applied to other mobile apps the team might develop in the future.

 日本ナレッジマネジメント学会 専務理事 山崎秀夫 borg7of9 twitter

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