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<ソーシャルテレビ>アプルがRovi のクラウド型広告配信ネットサービスとライセンス契約


 Rovi の開発したcloud-based advertising solution for connected devices(クラウド放送のための広告配信サービス、対象はスマートフォン、多目的端末、コネクトテレビ、パソコンなど全てのネット端末)をアプルがライセンス契約しました。
 クラウド放送の広告配信はユビキタスネットワークの端末に対応する為、特別のソフトが必要なようです。
 アプルも音楽だけではなくスマートテレビも本気で考えてますね。
 ★★ Apple in Multi-Year Deal to License Intellectual Property from Rovi
  http://www.itvt.com/story/7375/apple-multi-year-deal-license-intellectual-property-rovi
 ★★Rovi Launches Web Service, Adding Living Room Display Advertising onto Connected Devices
http://www.rovicorp.com/company/newscenter/pressreleases/1434_13977.htm

Rovi Corporation (NASDAQ: ROVI) today announces the availability of Rovi Advertising Service, a cloud-based advertising platform that delivers ads to a variety of Internet connected devices, regardless of user interface. Rovi Advertising Service enables CE manufacturers, television service providers and developers to monetize their connected entertainment offerings and create recurring revenue streams by opening up their products – from TVs and set-top boxes to media players, and game consoles – to marketers as a display for the placement of ads.
Analysts predict that Internet connected living room devices are expected to reach 540M users worldwide by 2014 (Source: TDG –Broadband Enabled TV: Evolution of OTT Platforms published in 2009). With the rapid union of the Internet and television, digital media advertising in the living room will become one of the fastest growing segments of the U.S. ad market. By working with Rovi to integrate living room display advertising into their products through the Advertising Service, CE manufacturers, service providers and developers will be able to join the Rovi Advertising Network, one of the largest multi-platform ad networks on the market today.

  日本ナレッジマネジメント学会 専務理事 山崎秀夫 borg7of9 twitter

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