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<広告>ディスプレー広告が22%の伸び、フェースブックが約25%


 コムスコアとテッククランチの記事ですが、1年前に比べてディスプレー広告のインプレッション数(クリック数)が22%伸びているそうです。ということはCPMあたりの広告売り上げが増えますよね。その中で約4分の一近くがフェースブックだそうです。おかげでフェースブックは2010年には20億ドルの売り上げを達成しそうです。
 注)CPMとは:Webサイトの広告掲載料金の単位の一つで、掲載1000回あたりの料金
  (IT用語辞典)
 ★★ U.S. Online Display Advertising Market Delivers 22 Percent Increase in Impressions vs. Year Ago
  http://www.prnewswire.com/news-releases/us-online-display-advertising-market-delivers-22-percent-increase-in-impressions-vs-year-ago-106889843.html
 ★★ comScore: Facebook Now Accounts For Nearly 1 In 4 Display Ads In The U.S.
 http://techcrunch.com/2010/11/08/comscore-facebook-now-accounts-for-nearly-1-in-4-display-ads-in-the-u-s/

According to audience measurement company comScore, the U.S. online display advertising market is growing like a weed. Data from the company’s Ad Metrix online ad intelligence service indicated that nearly 1.3 trillion display ads were delivered to U.S. Internet users during Q3 2010, marking a 22-percent increase compared to the same period last year.

For what it’s worth, the comScore data is line with some of the things we’ve heard recently from many a Facebook employee, some of them senior level ones: that the company is on track to record $2 billion in revenue this year, mostly coming from display advertising.
For the record, comScore data for display advertising units includes both static and rich media ads but not video ads, house ads and tiny ads (less than 2,500 pixels in dimension).
According to comScore’s data, Facebook’s market share has increased 13.9 percentage points from 9.2 percent in Q3 2009. Yahoo! Sites ranked second during Q3 2010 with 140 billion impressions (11 percent), followed by Microsoft Sites with 64 billion impressions (5 percent) and Fox Interactive Media with 48 billion impressions (3.8 percent).
AT&T ranked as the top online display advertiser in the third quarter with 21.1 billion impressions, accounting for 1.6 percent of display ads. Scottrade ranked second with 14.9 billion impressions (1.2 percent), followed by Verizon with 14.6 billion impressions (1.1 percent).
Rounding out the top ten were: Netflix (1.0 percent), GM (0.8 percent), Walt Disney (0.8 percent), Toyota (0.7 percent), and Procter & Gamble (0.6 percent).

 日本ナレッジマネジメント学会 専務理事 山崎秀夫 borg7of9 twitter

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