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<ソーシャルテレビ>NewTeeVee会議における「ツイッターと未来のテレビ」講演!!


 HuluのCEOが基調講演を行ったNewTeeVee Live conference でツイッターのCTOであるスローン氏が未来のテレビとツイッターと題するソーシャルテレビの講演を行いました。
 米国ではフェースブックとツイッターが「スマートテレビ市場での覇権争いに備えている」という見方が出ていますが(レポートソーシャルテレビなど)、その一部が表面化した訳ですね。
  Synchronous show tweeting=視聴中のツイートは有効とかツイッターは新しい電子プログラムガイドだ!!(EPG (electronic program guide))とかbackstageでは有効だったとか色々言ってます。特にMTV事例を挙げて成功事例として説明しています。
robin-sloan.jpg
  <引用元:マーシャブル>
 ★★ Twitter and the Future of TV
http://mashable.com/2010/11/10/twitter-and-the-future-of-tv/

Synchronous show tweeting refers to what Sloan described as a new kind of “3-D TV.” He wasn’t referring to actual three-dimensional television though, but more to how tweets and especially pictures can give users a 360-degree look into a particular program or event. He pointed out how tweets showed what was happening backstage and off-camera during the 2010 Emmy Awards. Such methods give users a unique way to experience events and live shows when they are not there.
The second point Sloan touched upon was “social viewing.” His argument is that Twitter (Twitter) is the new EPG (electronic program guide). Instead of flipping through menus or guides to find or interact with television content, users now have Twitter. He specifically cited @106andpark as an innovator in the social viewing space; the BET show utilizes trending topics to gather show feedback and posts tweets about the show so that users feel as if they’re viewing the show with others, even if they’re just alone at home.
The end of the talk touched on how Twitter is creating new kinds of content in the television realm. He cited MTV’s Twitter Jockey (TJ) as an example; Gabi Gregg utilizes Twitter on MTV shows to create discussion around the topics viewers are tweeting about. Utilizing the #VMA hashtag, MTV was able to track who was the most-discussed performer at the show (Lady Gaga was number one, if you were wondering). The end result was that the information Twitter provided helped the VMAs create new content and discussion points for the preshow
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  日本ナレッジマネジメント学会 専務理事 山崎秀夫 borg7of9 twitter
  ★★ Twitter and the Future of TV

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