世界中のソーシャルに関するニュースを紹介、配信するサイト

<ロケーションアップス> Shopkickが米国年末商戦を前に引っ張りだこの大人気!!


  eMarketerの記事ですがロケーションアップスのShopkickが、米国のクリスマス商戦を前に小売店に大人気だそうです。夏から活用を始めていた活用を始めていたターゲットを始め、Best Buy, Macy’s, Simon Malls and Sports Authority などpower retailersでの人気が高く、 更にWet Sealが加わり、先週から50店舗でテストしたAmerican Eagleは、今週更に150店舗を加えました。 Wet Sealは全米の500店舗で展開するそうです。
 2010年はモバイルロケーションクリスマスになりそうですね。その中心はフォースクエアではなく、Shopkickのようなモバイルアップスです。
 Shopkickではお店で色々な行為、例えば商品を手に取るとかするとkickbucks,と言うShopkickの仮想通貨(rewards currency)がもらえます。それがギフト割引に使えます。
  Shopkickはもらえるkickbucksの額を倍にしたり、色々実験しています。 Wet Sealではこれが大成功したようです。
 店舗へのチェックインの確認にはお店側に認識用の100ドルの機器が必要ですが、凄い人気で売れているようです。
 
emarketer121709.gif
 <引用:eMarketer>
 
  ★★ Shopkick App Lands Big Fish: Target and The Wet Seal
   http://www.emarketer.com/blog/index.php/shopkick-app-lands-big-fish-target-wet-seal/

Speaking with Cyriac Roeding, Shopkick CEO, in August, I mentioned reserving judgement but clearly, the app is being legitimized by the power retailers signing up to try it. Roeding told me last week that American Eagle installed the technology in 50 stores for starters, then chose to deploy it in another 150 stores.
Target has a pilot with Shopkick that will roll out in 242 stores in the Chicago, Dallas, Los Angeles, Miami, Minneapolis, New York City and San Francisco/Silicon Valley markets, and The Wet Seal plans to use it in more than 500 stores. Signing Target is something of a coup d’etat since it has a strict policy about third-party vendors and technologies in its stores. “We recognize our guests are connected, through a multitude of mobile and social networking technologies. Innovative mobile applications, like Shopkick, provide a fun and engaging way for our guests to connect with Target, while earning valuable rewards which can be easily redeemed for future in-store purchases,” Molly Koenst, Target spokeswoman, told me. “Target’s partnership with Shopkick is another example of how we continue to innovate in the mobile space,” she added.

In a handful of stores, Target will test special promotions when customers walk into select areas of the store, Koenst says. For example, last week Target layered on $5 off a Rubbermaid Reveal spray mop and 20% off individual holiday ornaments. When customers accumulate enough kickbucks, Shopkick’s rewards currency, they can redeem them for a Target mobile GiftCard, which can be used from within the Shopkick app. Target plans to dangle offers via Shopkick on a range of everyday items like food and cleaning supplies, electronics and toys. The chain is the only current Shopkick partner able to deliver scannable mobile coupons to customer for redemption at checkout.

  日本ナレッジマネジメント学会 専務理事 山崎秀夫 borg7of9 twitter

関連記事

2020年1月
« 12月    
 12345
6789101112
13141516171819
20212223242526
2728293031