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<電子雑誌>バージンのリチャード・ブロンソンもiPad-Only雑誌発行へ!!


 マードック氏のニュースコープがiPad-Only新聞を出せば、一方バージングループのブロンソン氏もiPad-Only雑誌を出して負けていません。まあ最初はエアーライン=ヴァージンエアー( design, business and travel )で配って、同時に販売もするようです。
 iPad-Only・・・・電子新聞、電子雑誌のマイクロ取引が面白い時代に入りました。
ipadmag.jpg
 <引用元:マーシャブル>
 ★★Richard Branson to Unveil iPad-Only Magazine Next Week
http://mashable.com/2010/11/24/richard-branson-project-ipad-magazine/

We first caught wind of the magazine in July. AdAge (AdAge) reported that the magazine would focus on the entrepreneurial space, highlighting “new creative, business, travel and technology ideas” to an “upscale international audience,” a la Fast Company and Wired. The invitation for Tuesday’s event, however, cites international culture, entertainment, design, business and travel among its list of themes, suggesting a different focus.
In fact, it sounds like this could simply be a digital in-flight magazine. Virgin already distributes a handful of printed magazines on its flights, including Seatback and entertainment title Electric!, which are handed out to customers rather than marketed to the general public.
The venture is nevertheless interesting in light of the number of publications that have created digital versions for the iPad, and the revenue publishers are commanding from advertisers (between $75,000 to $300,000 for a seasonal campaign, The New York Times reports). That’s not to mention the $30 million Rupert Murdoch/News Corp is investing in the forthcoming iPad-only newspaper, The Daily, rumored to launch in December.

 日本ナレッジマネジメント学会 専務理事 山崎秀夫 borg7of9 twitter

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