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<スマートテレビ>2011年Huluの売り上げ予想は約5億ドル、


上場が噂される見逃し放送の: Hulu のCEO Jason Kilar Monday 氏のブログで発表された内容です。売り上げ予測は2011年に5億ドル、その内3億ドルはコンテンツのプロバイダー(フォックスやNBCなど)に支払う予定です。一年前の売り上げ比の90%増加予想(特に第一四半期の結果)であり、広告主企業は289社と前年比50%増加だそうです。売り上げは約倍増であり、逆に地上波の広告を食っているイメージです。また月額7.99ドルの有料サービスHulu Plus は2011年中に百万契約を突破します。(ネットフリックスに比べて少ないですねえ。) ちなみに2010年の売り上げは2.63億ドルと発表されています。
 コンテンツは前年比53%の増加、Viacom family, notably MTV, Comedy Central, VH1 and BETなどが加わったお陰だそうです。
 一視聴者あたりの視聴時間は前四半期比10%増加と発表されています。
 また同氏は前回のブログでHuluの広告効果は地上波の二倍とニールセンが評価していることにも触れ、地上波のライブ放送よりも(ドラマなどは)オンデマンドの時代だと主張して物議を醸しています。
  ★★ CEO Kilar: Hulu headed for $500M revenues, 1M paid subs in 2011
http://www.fierceiptv.com/story/ceo-kilar-hulu-headed-500-million-revenues-1-million-paid-subs-2011/2011-04-04?utm_medium=nl&utm_source=internal

Hulu CEO Jason Kilar Monday night said the video service is on track to see $500 million in revenues this year, with some $300 million going out to its content partners.
Kilar, in a blog post, said first quarter revenue was up 90 percent over the same quarter a year ago, and said the company served 289 advertisers in the quarter, up some 50 percent from a year ago.
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“It is still very early days for online video and our biggest opportunities/challenges are clearly still in front of us,’ he said. “We’re thankful for – and humbled by – the response we’ve received these past 90 days from our users, advertisers, and content partners.”
Kilar said the company also expects to see its Hulu Plus premium service top 1 million users this year. Hulu Plus launched in 2010. Kilar said the rapid gain likely gives Hulu Plus “the fastest start of any online video subscription service.”
Read more: CEO Kilar: Hulu headed for $500M revenues, 1M paid subs in 2011 – FierceIPTV http://www.fierceiptv.com/story/ceo-kilar-hulu-headed-500-million-revenues-1-million-paid-subs-2011/2011-04-04?utm_medium=nl&utm_source=internal#ixzz1IhHlK9Ah
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 ★★ CEO Jason Kilar blog
http://blog.hulu.com/

– We are on pace to approach half a billion dollars in revenue in 2011. In Q1, our revenue grew approximately 90 percent over Q1 2010. (Hulu did $263 million in revenue for all of 2010).
– The content community will earn approximately $300 million through Hulu over the course of 2011. As a young company (we just reached our third anniversary since the public launch of Hulu.com), we’re excited about that number and we also expect it to grow aggressively in the years to come.
– We served approximately 50 percent more advertisers in Q1 2011 than we did in Q1 2010 (specifically, 289 advertisers in Q1 2011, up from 194 in Q1 2010).
– We grew the number of content partners to Hulu Plus and Hulu from 211 in Q1 2010 to 264 in Q1 2011, including brands from the Viacom family (MTV, Comedy Central, VH1, BET, and more).
– Users initiated 10 percent more streams vs Q4 2010 (the 90-day period immediately prior to Q1 2011).
– We are on track to exceed 1 million Hulu Plus subscribers in 2011 (up from 0 in 2010). To our knowledge, this is the fastest start of any online video subscription service.
– Our Seattle office officially opened in the shadows of Pike Place Market. We’re lucky to have a number of world-class technologists, designers, and product folks leading the way in the Pacific Northwest.
– In response to our April 1st website redesign, which paid homage to 1996, we set a new one-day record for inbound calls. Fifty-one good Samaritans immediately alerted us that we’d been hijacked/hacked/phished (we explained we intended the site to be that way). We received 26 requests to fire the team member responsible for introducing the dial-up sound that ran while videos loaded. Seven former Geocities employees sent their resumes to us.

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