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<広告>2011年のDisplay広告はフェースブックがヤフーを抜きトップに!!


 emarketerの記事ですが、eMarketer の予測ではフェースブックがヤフーを抜き、Display広告でトップに立つそうです。21.9億ドルの売り上げが上がるそうです。80.9%と言う驚異的な伸びです。グーグルの伸びは34.4%伸びます。
 一方2012年にはグーグルは58.3%伸び、フェースブックは控えめに見て31.3%伸びるそうです。
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<出所:emarketer>
 ★★Facebook Display Revenues to Nearly Double This Year


Facebook will grow its net US display revenues this year by another 80.9% to $2.19 billion, eMarketer estimates. This will push it past Yahoo! to become the No. 1 display ad-selling company in the country.
This near-doubling of display ad revenues is actually a slowdown in growth for the social networking giant, which posted triple-digit display ad revenue growth in 2009 and 2010 when its display revenues were at relatively low levels. Next year, growth will slow further to just 31.3%.
“Facebook’s supreme popularity—both in terms of numbers of people and amount of time they spend there—creates a plethora of display ad impressions, mainly for its unique form of banners,” said David Hallerman, eMarketer principal analyst. “And that popularity is also boosting what advertisers will pay for its display ads.”

日本ナレッジマネジメント学会 専務理事 山崎秀夫 borg7of9 twitter

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