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<スマートテレビ>英国スカイ放送の凄い現状


 informitv.comの記事ですがスマートテレビに熱心な英国のスカイの現状を述べています。例のニュースコーポレーションが完全買収しようとしてNews of the World誌の盗聴スキャンダルが発覚して挫折した相手です。
 ブロードバンド(インターネット)放送の視聴者が延びており、 HDに関しては昨年は70万件の契約を獲得し、合計80万件(Sky+ HD satellite receivers to broadband)になっています。例のxbox360によるインターネットサッカーライブ放送の効果ですね。(Sky Anytime+は本年4月に完全稼動。) HD契約の2割はネット放送です。
 尚、スカイのブロードバンド放送顧客は全体で3.3百万件であり、衛星契約を含む全体の3分の1になっています。
 Sky Anytime+のようなインターネット放送ではBTビジョン(日本のNTTにあたる)が先行していましたが、彼らは契約数が60万件であっさりかわされています。

 ★★Sky gets connected with joined up approach


Amid the controversy surrounding News Corporation, which has for the moment abandoned its bid to take control of British Sky Broadcasting, Sky delivered a strong set of annual results. Sky revealed revenues of approaching £6.6 billion and an operating profit of over a billion pounds, up 23% after adjusting for exceptional items the previous year. Sky is showing rapid growth in broadband, adding over 700,000 homes in the last year. Some 800,000 homes have connected their Sky+ HD satellite receivers to broadband since the full launch of Sky Anytime+ in April. That represents over 20% of the 3.8 million Sky+ HD homes, which in turn account for over 37% of the Sky subscriber base of nearly 10.2 million homes in the United Kingdom and Republic of Ireland.
Sky Anytime+ is currently only available to those with a Sky+ HD box and Sky Broadband. Sky now has 3.3 million broadband subscribers, a third of its customer base, up from 2.6 million the previous year. Some 2.8 million of its customers now take a combined package of television, broadband and telephony services.
In a matter of months, Sky Anytime+ has already overtaken the number of users that BT Vision has acquired in over four years. With initial ambitions to reach millions of homes, BT Vision is only in around 600,000, from a retail broadband base of 5.7 million.
Sky Anytime+ provides online access to movies, and “box sets” of entertainment programmes, documentaries and kids shows, available on demand over Sky Broadband. This addresses the main limitation of satellite distribution, which does not otherwise support video on demand. It supplements the existing Sky Anytime offering, which broadcasts a selection of programmes that are stored on a reserved partition of the hard drive in a Sky+ HD box.

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