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<スマートフォン広告>スマートフォン広告は急成長!!


 テッククランチの記事ですがMobile app 分析企業のFlurryによれば年末にかけてスマートフォンのモバイル広告が急成長するそうです。
 やっぱりネイティブアップスのインアップ広告は好まれているみたいです。
 CPMあたり2.5ドル程度だそうですが。

usappinventory_vs_usonlinedisplayadspend-resized-600.png
hhi_smartphone_v_usaverage-resized-600.png
age_and_gender_smartphone_v_usaverage-resized-600.png
<引用元:テッククランチ>
 ★★ Mobile App Inventory On Track To Match Online Display Ad Spend By Year-End


You can see that, over the past 2 years, “mobile app inventory has grown so aggressively that it can now meet the demand of a mature, 15-year-old form of online advertising,” the analytics firm says.
To arrive at these numbers, Flurry tracks the average number of ads shown per session, which was 4.3. The average application session time is 4.2 minutes. For comparison purposes, the average website session length is under 1 minute. Flurry then looked at the number of sessions across its network. The company tracks around 20% of all sessions in the market, so it grew the numbers to come up with a market size and positioned that data against the net spend on display advertising in the U.S.
It also assumed a CPM (cost per 1,000 impressions) of $2.50 for mobile app inventory, which the firm says is “conservative.”

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