●ＭＴＶのプロモーションビデオと素人音楽ビデオ投稿SNS『FLUX』は、日本発且つ世界戦略の一環

ＭＴＶが2006年8月29日、東京で発表したプレスリリース会議によると、プロモーションビデオと素人音楽ビデオ投稿が可能なブロードバンド版のFLUXはまず日本で最初に立ち上げるそうです。（今年後半）SNSを装着します。同時にＭＴＶジャパンを完全子会社にしました。

次にオランダ、イタリアと世界に広めます。尚、英国では素人投稿ビデオを素にテレビ・チャネルを立ち上げます。何とニックネーム可のアバター付きであり、携帯電話対応もばっちり！！

▼MTV Goes Broadband

http://news.yahoo.com/s/pcworld/20060829/tc_pcworld/126961

▼MTV、無料でPV視聴・動画投稿もできるSNSを日本でオープン

http://www.watch.impress.co.jp/av/docs/20050602/mtv.htm

▼MTV Adds Social Networking in Flux

http://www.newsfactor.com/story.xhtml?story_id=13000EIJCG5Q

※引用
▼Viacom Responds to Web Threat

The planned service is perhaps the clearest indication yet that MTV's parent company, Viacom International, takes the Internet and the potential threat that it poses to TV viewing seriously.
"While our history has been focused on TV, there is no doubt that our future will belong to digital" and the merger of content with new delivery platforms such as the Internet, Roedy said. "We are no longer a TV-centric company. While we have led in TV over the last 25 years, we are now poised to lead in digital."
※引用終わり

尚、背景には動画や音楽などエンターテインメント系のSNSの動きがあります。日本のMIXIも同じ傾向を持っていますが、エンターテインメント系と音楽や動画のSNSは、とっても愛称が良いわけですね。

マイスペースがインディーズ発掘で有名になり、YouTubeによる全ての音楽無料配信、プロモーションビデオ無料配信の動きがあります。動画SNSの動きを、バイアコムを親会社とするＭＴＶも無視できず、参戦したわけですね。

●何故日本が開始するのか？

それは元の『FLUX』開発チームが日本にいるからです。『FLUX』にはアバターがついていますが、これは明らかにカフェスタなどの日本、韓国文化の影響ですね。携帯電話対応にも同じことが言えます。

※引用
"While our history has been focused on TV, there is no doubt that our future will belong to digital" and the merger of content with new delivery platforms such as the Internet, Roedy said. "We are no longer a TV-centric company. While we have led in TV over the last 25 years, we are now poised to lead in digital."
Flux, which builds on a more basic MTV Web site launched in a few countries last year, will attempt to bring together its own content, such as music videos, with user-generated video and social networking features, said Tony Elison, senior vice president and general manager of digital media at Viacom International Japan.
"Users will be able to access MTV Networks programming from anywhere in the world as long as they have an Internet connection," said Elison. "At the same time, users will be able to upload their video. It's truly user-centric."
MTV: Not Just Videos Anymore
The service will be built partly on content from MTV Networks, which in Japan includes material from its trademark music channel and the Nickelodeon kids' channel. The company offers similar entertainment channels in many other markets. A key feature of the service will be the ability of users to organize their own playlists of content and share them with friends.
For example, a user could program their own video music channel complete with uploaded clips of them introducing the songs. MTV will add commercials between the music videos to fund the service, which will be free.
"By putting the user at the center of the programming experience, we believe users will share their entertainment with one another, and that way users will be able to discover entertainment in completely new ways," said Elison.
Other features will include the ability to jump from a music video to related content, like songs from the same artist or of a similar genre. A cartoon clip from Nickelodeon might be linked to other animated content on the site, for example, including animated music videos or animations uploaded by users.
Talent Search?
Besides attracting an audience for advertisers, MTV Networks hopes to benefit in other ways.
"It will eliminate the barriers between professional and consumer-generated content, and that way we'll be able to discover new creative talent," Elison said.
MTV Networks wouldn't disclose an exact launch date or say how many people it hopes will sign up for the service.
Flux is being launched in Japan because it was developed by a team in that country, and because Japan has one of the most advanced broadband markets in the world. There were 23.3 million broadband subscribers at the end of March this year, of which 5.5 million were on optical fiber connections.
※引用終わり

従来からのサービスは以下の通りです。昨年、日本で始めて数カ国に広まっていました。

▼MTV、デジタルコンテンツ配信「FLUX」を開始　（2005年6月10日サービス開始）－第1弾はau向け。森本晃司制作Utadaの新作PVも配信
http://www.watch.impress.co.jp/av/docs/20050602/mtv.htm　

※引用
FLUXは、携帯電話とパソコン連動型のコンテンツ配信サービスで、ユーザーが各プラットフォームで楽曲やムービー、アニメなどのコンテンツを有料でダウンロードできる。
※引用終わり

マイスペースやYouTubeにMTVが日本文化で戦いを挑むなんて面白いですね（笑）。

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山崎秀夫 / 日本ナレッジマネジメント学会専務理事