2006年11月13日
●SNSはホットだけれどもそのリサーチャーの方がもっとホットだ！！
Advertising Ageの記事ですが、MySpace and YouTubeよりももっと小さなコミュニティがマーケティングには相応しいと言う内容です。SNSでは小さなものSocial-networking hubs such as the consumer-written restaurant reviews of Yelp, and Dogsterなどが流行るようです。
▼Social Networking Is Hot, but Research Is Hotter
http://adage.com/digital/article.php?article_id=113022
※引用
Advertisers are trying to reach audiences on a large scale through MySpace and YouTube, but the trend that the industry will be seeing in the coming months and years is a focus on smaller, community-based platforms, said Bob Desena, director-active engagement at Mediaedge:cia. "There seems to be this sense of, if you can't do something with 3 million people, is there still lots of engagement?"
As Roy deSouza, CEO, Zedo, pointed out during a panel that afternoon focusing on the ubiquitous topic of Web 2.0, smaller online communities that didn't exist at this time last year are already making major impact. Social-networking hubs such as the consumer-written restaurant reviews of Yelp, and Dogster, a canine-centric version of Friendster, are helping define the new movement by staying out of their users way and letting them provide editorial content.
"It's not about the technology. It's about making the kind of site that allows users to talk with friends," Mr. deSouza said.
※引用終わり
日本ナレッジマネジメント学会 専務理事 山崎秀夫
山崎秀夫
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http://socialnetworking.jp/b/mt-tb.cgi/2971
