●２００７年には既存メディアによる新たなYouTube探し（購買や提携）が激化する？

やっぱりグーグルがYouTubeを買ったのは既存メディアには相当ショックだったようです。既存メディアとWeb2.0型サービスとの提携が激しくなると言う記事です。
最近、CBSがYouTubeを活用してドラマの視聴率向上などに成功しています。

▼Media giants to hunt for next YouTube in 2007 Media giants to hunt for next YouTube in 2007

http://news.yahoo.com/s/nm/20061127/wr_nm/media_summit_nextyoutube_dc_1

※引用
Though mergers on the scale of AOL's 2001 purchase of Time Warner for more than $100 billion are unlikely, the hunt for what CBS Corp. Chief Executive Leslie Moonves calls the "next YouTube" will be a top media priority next year.

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Me-too YouTubes of every permutation are now hot buyout targets, executives said. They include Metacafe Inc., Revver Inc. and Veoh Networks, which is backed by former Disney CEO Michael Eisner and Time Warner.
Driving these purchases will be the consumer. "Relentless respect, listening to and understanding of the consumer -- that's what it's going to be all about," Ron Grant, the newly appointed president of AOL, told Reuters.
Grant, hired by AOL's new CEO Randy Falco, a 31-year veteran of network NBC Television, said finding the next hot thing could be tough. "It's one of these things where it's hard to predict where it comes from," he said.
※引用終わり

日本ナレッジマネジメント学会　専務理事　山崎秀夫