●投稿ビデオ上の新しい広告タイプの数々

　草の根投稿ビデオにどんな広告を入れるのかが大きな議論になっています。その中で光るのがVIDEOEGG 社の試みです。草の根投稿ビデオの一番下にグラフィカル・テイッカカーを置くやり方、テキストのテイッカカーを置くやり方、テキストでリッチメディアに誘導するやり方、ビデオの最後にURLを置くやり方、ゲームを置くやり方などが試みられています。これ面白いです、百聞は一見にシカズ。

関連記事はビジネスウイーク誌です。

▼Videos and Ads: What Works

http://www.businessweek.com/the_thread/blogspotting/archives/2006/12/videos_and_ads.html?campaign_id=rss_blog_blogspotting

▼theeggnetworkのデモサイト

http://www.theeggnetwork.com/options/addemo

※引用
1. The Graphical Ticker
Play the video. About 1/3 of the way through (at 11 seconds in this example), the Graphic Ticker will invite you to watch a video ad. Try closing the ad. Notice how we bring you back to the content. Invitations are optimized to deliver the highest possible response.
2. Text Ticker invitation with video
Here is another example, this time a simple text invitation (11 seconds in). We’ve seen responses to these of well over 5%.
3. Text Ticker invitation with a rich media ad
Watch for the ticker again (about 11 seconds in). This time we’re delivering a different kind of ad experience. The possibilities are limitless.
4. The End-Cap Invitation with video
The end of a video is a perfect time for user discovery. We give you prime real-estate to work with. Try playing the OC video in this example (go to the end of video to access it).
5. The End-Cap with a game
You can deliver gaming experiences inside the player as well. Give Red Beard a try (again at the end of video).
※引用終わり

日本ナレッジマネジメント学会　専務理事　山崎秀夫