●ロイターのWeb2.0計画の一環か？金融のマイスペース開始計画

　この記事も面白いですよね。セカンドライフに事務所を出したロイターは、１０倍の宣伝効果があったと言っていますが、今度はロイターの読者用に金融のSNSを立ち上げます。時期は今年の中のようです。セカンドライフにオフィスを置き、金融マイスペースを立ち上げますが、SNSの方は読者（サービス購買者）限定のブランドコミュニティになるようです。英国の新聞、ガーディアンの記事です。

関連記事は以下の通りです。

▼Reuters to start financial MySpace

http://business.guardian.co.uk/story/0,,2024687,00.html#article_continue

▼Reuter:ファイナンシャルソーシャルネットワークをスタート

http://adinnovator.typepad.com/ad_innovator/2007/03/reuter.html

引用

Reuters is planning to launch its own version of MySpace this year - though its community website will not be aimed at teenagers. Instead, fund managers, traders and analysts are being targeted.

引用

The website will also be exclusive to Reuters subscribers. "People don't want to have 100 friend requests from teenage girls in Florida if they are trading the credit derivatives market, but they probably are interested in being able to share research," said Mr Glocer.
Reuters has been quick to embrace online potential. Last year it posted one of its journalists to Second Life, where he reports on events within the virtual world. The company has sold advertising on the billboards outside its virtual headquarters within Second Life. "I would still put this strongly in the realm of experimentation but it's a nice controlled experiment that has probably paid for itself 10 times over in marketing," he said.

引用終わり

　日本ナレッジマネジメント学会　専務理事　山崎秀夫