●ＵＳＡＴＯＤＡＹのＳＮＳは成功した！！

大手新聞のＵＳＡＴＯＤＡＹがインターネットサイトをＳＮＳ化したのは有名な話ですが、参加者が380％増え、成功のようです。

▼Traffic increases for re-launched USATODAY.com

http://www.bizreport.com/2007/04/traffic_increases_for_relaunched_usatodaycom.html

This week, USATODAY.com announced a 380 percent increase in registrations since it re-launched with social networking features last month. Nielsen//NetRatings has reported that unique visitors to the site rose by 21 percent since February, 2007, with nearly 11 million counted. Sections of the website that saw the biggest increases in traffic were Money, Travel, Sports and Tech.

The newspaper website has reinvented itself as an interactive, social networking hub packed with user-generated content, videos, blogs and reviews. Registered users can create personal profiles, “friend” others, interact with USA Today journalists and comment on content. In March alone, almost 40,000 user comments were posted on the website and readers stayed on the site longer

　　日本ナレッジマネジメント学会　専務理事　山崎秀夫