●次の小さな事柄　ウイジェット　フェースブックからグーグルへ

　フェースブックのオープンプラットフォーム化を支えるウイジェットですが、NBCやCBSなど大手の放送局のみならずグーグルまで熱心だそうです。次世代のwebに大きな影響を与えそうですね。

　何でグーグルが熱心か？　ウイジェットの基本はＳNS上のバイラルアドなので可笑しいじゃないか・・・どうやらカーネギーメロン大とSNSを作っていると言う見方もあります。

引用

Spencer Ante, Catherine Holahan and I wrote a story about widgets off of the Facebook news that looks at how this componetization could impact the next phase of the Web. In our reporting we saw how traditional companies like the NBA, CBS, and NBC are embracing these widgets (albeit some with caveats, like wanting to retain control)and how companies like Google and eBay are figuring out how to use them to their advantage too.
Google's position was the most curious to me. At WidgetCon here in NYC last week, Christian Oestlien, Google business product manager, said the company is putting as much brainpower developing widgets as it is to search engines. Right now, Google has two plays with gadgets.

ビジネスウイーク誌の記事です。
▼Widgets: The Next Small Thing
http://www.businessweek.com/the_thread/blogspotting/archives/2007/07/widgets_the_nex.html?campaign_id=rss_blog_blogspotting

　日本ナレッジマネジメント学会　専務理事　山崎秀夫