●＜ソーシャルゲーム＞　playfishがＥＡに3億ドルで買収された！！

　フェースブックやマイスペース、アイフォーン、ＨＩ5などで展開し、約6千万人の月間ユニーク参加者を持つ第二位のロンドンに本社のあるplayfishが、ゲームメーカー大手のエレクトロニックアーツに買収されました。値段は3億ドル、別に1億ドルの予備費があるようです。

★★Not Playing Around. EA Buys Playfish For $300 Million, Plus a $100 Million Earnout.

http://www.techcrunch.com/2009/11/09/not-playing-around-electronic-arts-buys-playfish-for-275-million/

例の倫理違反マーケティングの騒ぎで少し買収額が下がったようですね。

Social games are increasingly popular and Electronic Arts needed to buy one of the top players: Zynga, Playfish, or Playdom. The issue is that all three make their money from trading in-game virtual currency for advertising offers. Many of these offers are outright scams, which may explain why Playfish got less in upfront cash than the $350 million to $500 million range it was looking for, and the last $100 million is in the form of an earnout. Playfish perhaps also is not as exposed to these scammy offers as its competitors.

日本ナレッジマネジメント学会　専務理事　山崎秀夫