●＜ソーシャルテレビ＞　ハイチを救えはライブストリーム視聴が2千万人、テレビ視聴が千六百万人

　2010年1月22日夜のU2など100人を超えるによる有名ミュージシャンハイチ救済パフォーマンスは凄い連合が出来ました。MTVがスポンサーですね。その結果、フェースブック上などでのライブストリーム視聴が2千万人、テレビ視聴が千六百万人だったそうです。全部で３千6百万人が視聴し、約6千万ドルが寄付されたそうです。（テレビの数字はニールセンの調査結果、ライブストリームの数はTwitter update by Facebook’s Brandee Barker）

<引用元：MTVサイト＞

★ ★http://www.facebook.com/DisasterRelief?v=wall

Facebook will be streaming the "Hope for Haiti Now" telethon live at 8 ET at www.facebook.com/DisasterRelief. Check it out & donate please.

★★Hope For Haiti Now Livestreams Viewed by 20 Million
http://mashable.com/2010/01/25/hope-for-haiti-now/

20 million people watched Friday’s live broadcasts of Hope For Haiti Now on the Internet, while only around 16 million watched on broadcast television in the United States.
The 20 million live streams figure comes from a Twitter update by Facebook’s Brandee Barker, and the broadcast numbers are courtesy of Nielsen.

地上派も携帯電話もインターネットのフェースブックなどのライフストリーミングも全て配置の為に同時に生放映をしたわけですね。

フェースブックで映画アバターのインタビューを担当したGigyaが今回もインターネット上（フェースブック）での企画を担当しました。Gigyaは「ライブチャットは寄付の額を増やす効果がある」と主張しています。

★★Hope For Haiti Now Webcast Featuring Major Celebs Airs Friday Night
Live Chat: More Engagement, More Donations

L

ive chats managed by Gigya — the same company that did the MTV/Facebook/LG Avatar webcast with James Cameron — will accompany the MTV, VH1 and CBS webcasts.
Gigya told us that MTV Networks is working with them again to recreate the “lean forward” level of participation it achieved with the Avatar webcast. The live chat makes the donating experience public; folks in the chat will probably encourage one another to donate, and people will be more likely to donate if they know they can impress their friends. Gigya has found that these webcast chats drive more traffic and more word-of-mouth promotion, which will in turn lead to a greater volume of donations

★★Hope For Haiti Now Webcast Featuring Major Celebs Airs Friday Night
http://mashable.com/2010/01/21/help-haiti-now-webcast/

★★Jay-Z, Justin Timberlake, Bono To Headline MTV's 'Hope For Haiti' Telethon
http://www.mtv.com/news/articles/1630013/20100119/jay_z.jhtml

Jean, a native of Haiti, George Clooney and CNN's Anderson Cooper will appear on the show, which will be broadcast from New York, London, Los Angeles and Haiti and feature more than 100 of the biggest names in film, television and music providing testimonials and answering phones. The two-hour program will air commercial-free across ABC, CBS, NBC, FOX, CNN, BET, the CW, HBO, MTV, VH1 and CMT on Friday at 8 p.m. ET/PT. The special will also air on PBS, TNT, Showtime, Comedy Central, Bravo, E! Entertainment Network, National Geographic Channel, Oxygen, G4, Centric, Current TV, Fuse, MLB Network, Epix, Palladia, SoapNet, Style, Discovery Health and Planet Green, as well as Canada's CTV, CBC Television, Global Television and MuchMusic. It will also air internationally on BET International, CNN International, National Geographic and MTV Networks International, available in 640 million homes worldwide. "Hope for Haiti" will be the first U.S.-based telethon airing on MTV in China. Facebook and Twitter are the official social

　日本ナレッジマネジメント学会　専務理事　山崎秀夫