●＜ソーシャルゲーム＞Zyngaとフェースブックによる映画「パブリックエネミーズ」のキャンペーンは大成功

　ユニバーサルとZyngaなどがフェースブックのソーシャルゲーム「マフィアウオーズ」（月次の参加者数は2千3百万人）上で展開していたキャンペーンが大成功だと発表しています。（2009年12月の1週間キャンペーン）

マフィアウオーズの中で犯罪関係の仮想ギフトを提供し効果があったようです。これは一種のプロダクトプレースメントですよね。

★★Zynga Does the Job for Universal with Public Enemies Virtual Goods in Mafia Wars
http://www.insidefacebook.com/2010/01/15/zynga-does-the-job-for-universal-with-public-enemies-virtual-goods-in-mafia-wars/

＜引用元：インサイドフェースブック＞

The movie stars Johnny Depp as real-life 1930’s bank robber John Dillinger. To fit this theme, the two companies, with the help of direct ad seller Appssavvy and marketing agency Ignited, created and offered Public Enemy-themed virtual goods within crime role-playing game Mafia Wars.

ピストルや衣装など幾つかのアイテムを総計5千5百万回も参加者はとりに来たようですね。

• 　Around 55 million “interactions,” presumably meaning times that users somehow made engaged with the goods. A lot of people appear to have had meaningful engagement with the goods.
• “Delivered by a multiple of 13, which ultimately supported the film’s Blu-ray and DVD break-out during the busy holiday season.” We’re not sure what this number refers to, but it sounds positive.
• Stories about the goods were posted to players’ Facebook news feeds more than 7.6 million times, delivering nearly a billion viral impressions, which means that the average feed story was viewed 131 times.
• 25,000 ‘Likes’
• 26,000 comments on the Mafia Wars Facebook fan page.