●＜ソーシャルゲーム＞　フェースブックの平均的ソーシャルゲーマー像は43歳の女性

　流石にXBOXLIVEとは違いますね。Information Services Group の調査ですがZyngaなどフェースブック上の平均的ソーシャルゲーマー像は43歳の女性なんだそうです。男性が45％、女性が55％が参加者の内訳です。

知り合いに勧められてソーシャルゲームを始めるそうです。女性は知り合いとプレーする割合が高く、（狩猟民族の）男性は知らない人と気にせずプレーするそうです。

★★　Who’s Playing Social Games? [STATS]
http://mashable.com/2010/02/17/social-gaming-survey/

The survey found that 55% of social gamers are female and 45% are male. Females are more avid gamers, too; 38% of females said they play multiple times a day, but just 29% males said the same. Women are more likely to play with people they know (68% vs. 56% for males), and men are more likely to play with strangers (41% vs. 33%) than women are.

Twenty-eight percent have purchased in-game currency with real-world money. The average gamer has played six social games, and more than 50% of gamers started playing a game because a friend recommended it or because they saw a friend playing it in a news feed or other social stream.

　日本ナレッジマネジメント学会　専務理事　山崎秀夫