●＜ロケーションサービス＞　フォースクエアによるファッション店舗への誘導が始まった

　モバイルとソーシャルメディアとロケーションサービスの融合が新しいマーケティングを作り始めています。

　マークジャコブスと言う有名ブランドはフォークスクエアと組んで「ファッションの犠牲者」と言うバッチを作り、それを付けてマークジャコブスのニューヨークのお店の一つを訪問すればNew York Fashion Weekのチケットがあたるそうです。ファッションショーに興味があれば面白いですね。

　まあフォークスクエアはマークジャコブスの色々なお店を示す訳ですが。

　★★　How the Fashion Industry Uses Location-Based Marketing

　　http://mashable.com/2010/03/22/fashion-location-based/

Marc Jacobs, Foursquare, and New York Fashion Week

Fashion giant Marc Jacobs has been one of the few brands that has fully embraced social technology from the outset, opting for cost-effective digital marketing methods over traditional events and expensive parties.

Social media is having a positive impact on how Marc Jacobs delivers its brand messages to its customers. For Fashion Week 2010, the brand decided to go beyond just digitally streaming their runway shows. It took the online interactions offline through Foursquare.

Marc Jacobs and Foursquare created the “Fashion Victim” badge, which allowed Fashion Week attendees (and others) to “check-in” at any Marc by Marc Jacobs stores in New York and around the country to unlock the badge. Four people who unlocked the badge in New York were randomly chosen to receive tickets to the Marc Jacobs show. The partnership provided both Marc Jacobs and Foursquare with word of mouth marketing.

　日本ナレッジマネジメント学会　専務理事　山崎秀夫　borg7of9 twitter