●＜マイクロ取引＞　広告をアップ経済に取り込んだiPhoneOS4

凄いですね。スチーブジョブス氏は。広告をアップス＝マイクロ取引にしちゃいました。

　ニューヨークタイムスは流石にiPhoneOS4の意味を見ています。

　★★　Apple Edges Into Selling of App Ads

　　http://www.nytimes.com/2010/04/09/technology/09apple.html?partner=rss&emc=rss

　
Apple said it would sell and serve up the ads and give developers 60 percent of the revenue from ads that run in their programs.

Mr. Jobs sharply contrasted the market for ads on mobile phones with the way its ally-turned-rival, Google, had profited on PCs: by running ads alongside search results. “Search is not where it’s at” on phones, he said. “People are not searching on a mobile device like they are on the desktop.”

Instead, he says, smartphone owners are getting all of their information through apps, so search ads are not as effective.

★★　iPhoneOS4プレビューに見るネット広告のアップ経済化とグーグル時代の終焉

　　http://blogs.itmedia.co.jp/borg7of9/2010/04/iphoneos4-dd22.html

　　日本ナレッジマネジメント学会　専務理事　山崎秀夫　borg7of9 twitter