●＜ロケーションサービス＞ファッションのアンテイラーがフォースクエアの市長に永遠の25％割引！！？

　ニューヨークの８店舗で女性ファッション衣料のアンテイラーが、お店に５回チェックインした人には15％割引をし、フォークスクエアの市長には25％の割引を無期限で実施します。成功すれば全米の279 店に拡大します。

　これまでソーシャルメディアから実際の店舗を訪問した場合、共同購入やクーポン割引と言うのは食品系やファッション系で実施されていました。

　しかしフォースクエアの市長は永遠（無期限）に25％割引と言うのは初めてです。

　　★★　Foursquare Mayors Get 25% Off at Ann Taylor [Exclusive]

　　http://mashable.com/2010/07/13/ann-taylor-foursquare/

Women’s clothing retailer Ann Taylor has just launched its first Foursquare promotion.

Shoppers who check in to one of the company’s eight New York City stores will receive 15% off their full-price purchase upon their fifth checkin and Mayors will receive 25% off their purchases of non-sale apparel and accessories.

The campaign is still in a trial phase. If successful, Ann Taylor plans to extend the promotion to its 279 stores nationwide.

Special discounts for Foursquare (Foursquare) users is nothing revolutionary at this point, even among fashion and beauty retailers. Jimmy Choo, Sephora, Diesel and Cynthia Rowley have already run campaigns, and Oscar de la Renta is offering a free iPad clutch to the Mayor of its flagship store on July 17. Nevertheless, we were impressed by the size of the offer and the fact that Ann Taylor intends to offer the discount indefinitely, rather than for a short timeframe

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　　日本ナレッジマネジメント学会　専務理事　山崎秀夫　borg7of9 twitter