●＜ミニブログ＞　早期情報拡散用のツイッター公式アカウント@EarlyBird

　ツイッターの公式アカウントですが、時間の制約があるスポンサー情報を早期に配布することを目的にしたものです。広告主は例えば「先着30名様漏れなくiPad進呈、夕方6時まで」見たいなオファーを流すようです。

　★★　Twitter Explains What @EarlyBird Is: It’s All About Distributing Advertiser Deals

　　http://techcrunch.com/2010/07/06/twitter-explains-what-earlybird-is-its-all-about-distributing-advertiser-deals/

Those advertisers will distribute offers via the @EarlyBird account, and they get to determine the terms of the offer, including availability, amount, and pricing. And you? You get to opt in to them.

　★★　Twitter’s @EarlyBird Account to Spread News of Special Deals

http://mashable.com/2010/07/06/twitter-early-bird/

t will tweet out time-sensitive and/or limited-quantity deals from various companies and brands — giving special advantage to the retail-obsessed who are also social-media savvy.

How does the EarlyBird work? Twitter (Twitter) will partner with select advertisers to help them promote relevant, timely offers for Twitter users. The offers will vary in availability, price, product and other terms. Twitter will make money based on these partnerships, and users who follow the account will benefit by getting “first dibs” on limited-time and limited-quantity specials.

　　日本ナレッジマネジメント学会　専務理事　山崎秀夫　borg7of9 twitrter