●＜ソーシャルゲーム＞　どんどん増大するZyngaの売り上げ予測！！？

　凄いですねえ、フェースブックと長期契約を締結し、一方グーグルからの出資も受け、携帯電話ネットワークにも出たZyngaがです。ニューヨークタイムスが835百万ドルの売り上げ予測（2010年）を出して物議をかもしています。

　テッククランチは数字の読み違いと言っていますが、どうやら700百万ドル程度の近い数字には行きそうな気配です。

　★★　Pinning Down Zynga’s Revenues Is Like Playing Pin The Tail On The Bullet Train

　　http://techcrunch.com/2010/07/24/zynga-revenues/

The New York Times has a feature on Zynga that’s online now but running the paper tomorrow. In it, they cite data from Inside Network, a service that tracks Facebook and social games, stating that Zynga is on pace to make $835 million in revenue this year. That huge — unfortunately, it’s not true. NYT actually read the data from Inside Network’s wrong. Their data said that $835 million would be the revenue for the social gaming market as a whole in 2010. We’ve confirmed with both Inside Networks and Zynga that NYT got that wrong

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For that story, sources told us that Zynga’s revenues for the first half of 2010 would be an amazing $350 million. So if you double it for the other half of the year, that’s $700 million in revenue for 2010. Not bad. Actually, amazing. But it’s certainly seems likely that Zynga will continue to grow and make more money as the year goes on, so again, the $835 million number may end up not being that far off. It’s just not correct right now.

Those numbers are up hugely from earlier this year when managing director at Lightspeed Venture Partners, Jeremy Liew, broke down what he believed Zynga’s revenues to be for us. At the time, Liew estimated that Zynga had made about $240 million year to date. That was May, so extrapolated out, that would equal a little over $500 million in revenue for all of 2010

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