●＜ソーシャルテレビ＞ ケーブルテレビ業界はグーグル、アプル、Netflix, Amazonなどのクラウド放送連合軍の攻勢に耐えられるか！！？

　テックククランチですがコネクトテレビ時代（グーグルテレビやアプルテレビ）の時代を背景に攻勢を強めるグーグル、アプル、Netflix, Amazonの連合軍に攻撃されていると伝えています。果たして何年持つか、そしてコードカット＝契約数の激減無しに耐え抜けるのでしょうか？

　コネクトテレビ＝アプル、グーグルテレビ更にヤフーコネクトなどの動きとそれに連動したクラウド放送＝インターネット放送（含むＶＯＤ）の動きが背景にあります。それとマルチデバイスですね。

　このトレンドはたとえ一つ一つが以前のアプルテレビのように失敗しても、全体は衰えないだろうと言っています。ケーブルの問題はやはり１月１００ドルを超える値段だそうです。

　ユーザーエクスペリエンスの提供もケーブルテレビは新しさが無く胡坐をかいていると！！
　

　★★The Full-On Assault On Cable Is Underway

　　http://techcrunch.com/2010/08/29/time-to-disrupt-cable/

All of these companies are currently sitting in the same boat about to storm the beaches. Which beaches? Those belonging to the the cable television providers in the U.S. It has only just begun, but the assault is underway.

Let me start by saying that of course the cable companies aren’t about to go away. Even if the mega assault by the tech juggernauts is successful, it will be many years before everyone’s addiction to cable gives way to something else. But it will. And that something else will be content served over the Internet.

Today’s story is about Google’s big pay-per-view movie plan for YouTube, a new service they’re hoping to debut later this year with full Hollywood studio support. If they land it, it could be huge. But that’s just today’s example.

On Wednesday, at an event in San Francisco, Apple is widely expected to debut their next iteration of the Apple TV — which will likely now be called the “iTV”. Alongside it, they’re expected to unveil a new layer of iTunes that will allow people to rent television shows for $0.99 a pop. Again, that too could be huge

.

But it doesn’t really matter if one of these individual things doesn’t hit it big (and certainly the current Apple TV hasn’t). It’s the fact that all of these giant companies are clearly focused on this one thing: invading the living room and changing the way we consume video entertainment.

Apple, Google, Microsoft, Netflix, Amazon — all of these guys offer experiences that are a million times better than cable. The only thing that’s holding them back is the content. Netflix is the one arguably making the most headway here, but that’s mainly for movies and older television shows. But Netflix is smart in that they’re not trying to do their own thing. They’re great as a supplement to something like the Xbox 360 and soon, undoubtedly, the iTV. If Xbox Live really can get live sports programming too, it will be another step.

The same is true if YouTube gets major Hollywood rentals. Undoubtedly, this will be a part of the Google TV package that will launch later this year. It’s an interesting model because Google TV is a platform that’s meant to lay on top of existing cable. But in that regard, it may end up being a great bridge to move people away from their cable addiction, and towards content over the Internet.

And if Apple’s iTV comes with the television show rentals, it will also be an important step. For most people, buying each television show you want to watch doesn’t make a lot of sense. But renting them for a cheaper price does. As a person who only is interested in a handful of shows, I expect such a solution to be a fraction of a fraction of the cost of my cable bill. I can’t wait.

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