●＜ソーシャルテレビ＞　見逃し放送の米国Huluが上場に向けた I.P.O.を準備中！！？

　ニューヨークタイムスによれば見逃し放送の米国Huluが上場に向けた I.P.O.を準備中です。約２０億ドルの価値だそうです。早ければ２０１０年秋に上場されます。

　既に黒字と言われているHuluであり、月額９．９９ドルの有料サービスも始まるHuluですが、 comScoreの測定尺度変更により２０１０年５月の43.5 百万人から６月の２４百万人へと視聴者が減っているなど問題も多いようです。ネットフリックスなどととの競合も激化してますね。

　★★Hulu Is Said to Be Ready for an I.P.O.

　　http://www.nytimes.com/2010/08/16/technology/16hulu.html

It plans to add a $9.99-a-month subscription service soon alongside its core advertising-supported business. Analysts say the move could build up its strengths against rival video-streaming services like Netflix and a rumored update to Apple TV from Apple.

An offering would be among the most significant developments for Hulu in its three-year history. Founded as a joint venture of the News Corporation, the Walt Disney Company, NBC Universal and the private equity firm Providence Equity Partners, Hulu aimed to be a counterweight to YouTube and other free video sites.

YouTube was bought in 2006 by Google for about $1.65 billion, and has remained the undisputed leader in online video, with about 144.5 million viewers in June, according to comScore, the measurement company. Yet YouTube has been notoriously unprofitable since its acquisition, though analysts predicted this year that the service would turn a profit in 2010.

But Hulu is still confronting big questions about its future prospects. The company has long been believed to be second only to YouTube in terms of online viewers. But a revision to comScore’s methodology sent Hulu’s viewership numbers plummeting, to 24 million in June from 43.5 million in May.

Hulu appears to be making big strides in improving its attractiveness to advertisers. The service served up more than 566 million ads in June, according to comScore, the highest among online video properties and more than double what comScore measured for YouTube.

　日本ナレッジマネジメント学会　専務理事　山崎秀夫　borg7of9 twitter