●＜電子雑誌＞　タイム誌系のPeople magazine がiPad 用アップスを開発！！？

　マーシャブルの記事です。電子雑誌においてはアップスを駆使して動画や写真、インタラクティブ性を強化して他社と差別化を図る動きが急増しています。(interactive elements, bonus photos and exclusive videos)

　今回はタイム誌のPeople magazine がアップスを出しました。

　タイム誌系の中ではTime, Fortune and Sports Illustrated についで4番目の雑誌のアップスですが、タイムは動きが早いですねえ。

　　＜引用：マーシャブル＞

　★★　People Magazine Launches iPad App

　　http://mashable.com/2010/08/19/people-magazine-ipad-app/

With regard to reports about photo licensing issues, People told The Hollywood Reporter that the magazine currently has the rights to use agency photos under their current contracts.

Much like Vanity Fair’s iPad app, People’s app does not differ much from the present publication. Still, it does include some interactive elements, bonus photos and exclusive videos, like a demo clip of popstar Katy Perry showing users how to use the app, as well as never-before-seen photos from her childhood.

Still, unlike Wired’s or Popular Mechanic’s apps, People seems to be mostly a page-to-pad effort.

The app does offer a somewhat novel business model (in the realm of print mags on iPad), allowing existing subscribers to verify their subscription and download the current issue for free. Single copies are available for purchase for non-subscribers.

People is Time Inc.’s fourth publication following Time, Fortune and Sports Illustrated to feature its content in app form.

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