●＜ソーシャルテレビ＞英国では２０１５年までに97％の人口がインターネットテレビを活用する！！

Rovi Corporation Researchers のレポートですが、自律心の強い英国では２０１５年までに97％がコネクトテレビ視聴に移行すると述べています。また52％がインターネット接続は見たい番組が楽に探せると肯定的だそうです。コネクトテレビだと見る時間やアップスなどコントロールが視聴者側に移るという認識です。

　面白いのはテレビでの会話が変わると言う調査結果です。タイムシフト時代になったら、見る前に結論がわかるというのは面白くないので、自然に人々は番組の会話を抑制するようになるという点ですね。これはどうなんでしょうか？

　★★　Rovi Corporation Researchers Say 97 per cent of UK May Be Watching Connected TV by 2015

　　http://www.appmarket.tv/index.php?option=com_content&view=article&id=598&catid=160&Itemid=87

　★★　TV Talk Becomes Taboo as UK Viewers Take Control of When They Watch

http://www.rovicorp.com/company/newscenter/pressreleases/1434_13997.htm

One in every two people now check before embarking on TV gossip as 50 per cent of Brits choose their own TV schedule

Who shot JR?', 'Who Shot Phil?’, ‘Did you see 'Big Brother last night?' Research released today reveals that conversations like these may be a thing of the past. A survey commissioned by Rovi Corporation to better understand TV consumption in the UK has found that viewers have shifted their TV watching behavior, based on the introduction of entertainment technologies, such as on demand TV or ‘series record TV’, resulting in the emergence of a new TV culture.

The survey results report that nearly 70 per cent of people will not discuss a programme they have seen, or ask first before starting to talk with friends or colleagues for fear of spoiling a TV surprise. Half of respondents would object if someone started to talk about a programme they hadn’t yet viewed and a top TV annoyance is someone discussing the outcome of a programme before they’ve had a chance to see it.

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