●＜ソーシャルゲーム＞米国ホンダがフェースブックのソーシャルゲームCar Townに進出

　VIRTUAL WORLD NEWSの記事ですが、米国ホンダがフェースブックのソーシャルゲームCar Townに出ました。Honda's new CR-Z sport hybrid coupeのインゲームプロモーションが目的だそうです。

　トヨタは仮想社会のセカンドライフや国内のＭＥＥＴ－ＭＥなど一杯出ていましたが、米国ホンダはあまり聞かなかったですね。2-3ヶ月キャンペーンを続けるそうです。
　

　★★Honda Buys Virtual Billboard Space In Car Town

　　　http://www.virtualworldsnews.com/2010/08/honda-buys-virtual-billboard-space-in-car-town.html#more

Car Town is a social game devoted to letting players spend virtual currency to buy virtual reproductions of real-world car models. Owners can store the cars in their own virtual garages or use them to take jobs and race with other players.

Honda is scheduled to run its promotion with Car Town for the next two months. All in-game billboards will feature clickable ads advertising the CR-Z. Users see these billboards first thing upon logging into Car Town, next to the garage where players store their cars. Honda will also have a Featured Garage in the game, an area where users can visit to watch promotional videos featuring the CR-Z and buy virtual CR-Zs using virtual currency.

　日本ナレッジマネジメント学会　専務理事　山崎秀夫　borg7of9 twitter