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<マイクロ取引> 広告をアップ経済に取り込んだiPhoneOS4


凄いですね。スチーブジョブス氏は。広告をアップス=マイクロ取引にしちゃいました。
 ニューヨークタイムスは流石にiPhoneOS4の意味を見ています。
 ★★ Apple Edges Into Selling of App Ads
  http://www.nytimes.com/2010/04/09/technology/09apple.html?partner=rss&emc=rss

 
Apple said it would sell and serve up the ads and give developers 60 percent of the revenue from ads that run in their programs.
Mr. Jobs sharply contrasted the market for ads on mobile phones with the way its ally-turned-rival, Google, had profited on PCs: by running ads alongside search results. “Search is not where it’s at” on phones, he said. “People are not searching on a mobile device like they are on the desktop.”
Instead, he says, smartphone owners are getting all of their information through apps, so search ads are not as effective.

★★ iPhoneOS4プレビューに見るネット広告のアップ経済化とグーグル時代の終焉
  http://blogs.itmedia.co.jp/borg7of9/2010/04/iphoneos4-dd22.html
  日本ナレッジマネジメント学会 専務理事 山崎秀夫 borg7of9 twitter

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