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<ソーシャルゲーム> ディズニーのソーシャルゲームハリウッドスターになれる「Fametown」は面白い!!


 ニューヨークタイムス誌の記事ですが、フェースブック上に誰でもハリウッドスターになれる「Fametown」を来週、発表するそうです。ジンガのFarmVille やMafia Warsなどが参考になっているそうです。ディズニーはソーシャルゲーム企業のプレイダムを先日買収しましたが。今回は関係ないベンチャー企業が開発しています。(でもこれはアイズナー会長の私的な投資を受けている会社Diversionです。)
 物語は参加者が仮想のハリウッドスターになってがんばって、D-List から the A-Listに上っていくんだそうです。
fametownfame-articleInline.jpg
  <引用:ニューヨークタイムス>
 
  ★★ At Facebook, Hollywood Stardom as a Game
   http://www.nytimes.com/2010/10/18/technology/18fame.html?ref=technology

On Monday, Mr. Eisner, the former chief executive of the Walt Disney Company, will announce a new Facebook game called FameTown in which players will be virtual aspiring actors trying to make it big.
FameTown, which is modeled after popular Facebook games like FarmVille and Mafia Wars, is the latest effort by Hollywood to capitalize on the soaring popularity of social games. Those efforts include Disney’s acquisition of Playdom, the third-largest maker of social games, for as much as $763 million in July.

The goal of FameTown is for virtual actors to move from the D-List to the A-List. Players can pick which make-believe movie star they want to be and then earn points by completing tasks like meeting the cast and director. They can also improve their social standing by attending the right parties or charity events, and they can hire assistants, agents or publicists to help their virtual careers.

FameTown was created by a start-up in Los Angeles called Diversion. Mr. Eisner, through his investment firm, the Tornante Company, is the sole investor in Diversion. He declined to comment on the size of the investment.

  日本ナレッジマネジメント学会 専務理事 山崎秀夫 borg7of9 twitter

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