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<ソーシャルテレビ>豪州の民間放送7社は独自の見逃し放送CASPAの展開


 一方豪州の民間テレビ7社は録画機器のTIVO(豪州では HybridTV社が販売)用にアップスを開発してスマートテレビを開始し(2009年12月)、見逃し放送のポータルサト=CASPAを立ち上げています。CASPAは米国の地上波による共通見逃し放送サイトであるHuluに近いですよね。録画機を活用してスマートテレビを実現する作戦です。
 但し、このCASPA serviceは今後、他のテレビ機器にも展開する、そしてアップストアを立ち上げるそうです。エアープレーなど居間のテレビで半分見て、眠くなったら寝室の2代目のテレビで続きを見るサービスも始めるそうです。両方ともスマートテレビですよね。
CASPAE.jpg
  <引用元:ギズモード>
 ★★ Hybrid TV’s CASPA VOD Service Coming To TVs, Games Consoles, Tablets
   http://www.gizmodo.com.au/2010/05/hybrid-tvs-caspa-vod-service-coming-to-tvs-games-consoles-ipad/

“We built CASPA for TiVo – that was our goal. Make TiVo even better, and add to the content proposition, which was the first phase of CASPA. But as we can see, more and more devices are getting Internet connected, and more and more TVs are getting PVR functionality, we sat back and thought, ‘We better look at this’.
“It’s almost like the greengrocer selling flowers out the front [of their store] while the poor florist down the road is saying, ‘Hey what are you doing? You’re cutting my lunch. I’m not selling apples out the front of my store, why are you selling flowers out the front of your store?’
“So we’re looking back and we’re saying, ‘The TV manufacturers are putting PVR functionality into their TVs and we’re sitting here selling the best PVR in the world, but if they’ve already got PVR functionality on their TV, what’s that doing to us?’
“So then we thought ‘Hang on a minute. If they’re going to sell flowers in front of the veggie shop, then I think we better sell veggies in front of the flower shop’. So that’s why we’ve gone and talked to every internet connected device to see and get CASPA ordered there.”

“If I’m watching a movie on my TiVo with Caspa on my main TV and then I go into the bedroom and I decide that I want to finish watching that movie on my internet connected TV, I want to be able to do that with one account. I don’t want to have to switch between this app on this TV and that app on that TV and this app on this device…
“Our dream is that you could be watching a movie, say Revolutionary Road or Julia and Julia, on your widget television in the living room, and in your living room your slate is actually your universal remote. And then you get tired and you want to go the bedroom, all you do is pick up exactly where you left off in that stream on your slate when you’re sitting in bed. And what was your universal remote in the living room is now your little mini screen in the bedroom.”
One of the challenges with taking CASPA, a download VOD service, to multiple internet connected devices is moving it to a streaming technology, especially the challenges of getting the different devices to talk to eachother for the best user experience.

 日本ナレッジマネジメント学会 専務理事 山崎秀夫 borg7of9 twitter

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